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By selecting a niche, or clearly identifying your market, you’ll be able to better target your advertising efforts to recruit clients. Research your local market to see if there are other dating services that target a similar market.Find out what services they offer, where they advertise and their approach to attracting clients. You might offer matchmaking, provide date night ideas, give coaching on what do and what not do on a first date, assist clients with selecting body-appropriate wardrobes or host speed dating events.Alternatively, you can start developing your own unique idea.Consider vegetarians, smokers, food lovers or pretty much anyone else as potential target audiences.
After getting to know the clients, a matchmaker would then scan through his list of clients to see if there is a match.
Come up with ways to differentiate yourself, whether through pricing, offering varied services or creating an exciting personality for your dating services business. Assign a cost to each service you provide; whether you charge per hour or per service, having pricing guidelines is essential. Use your research to come up with a clever, attention-grabbing name for your dating services business.
Contact your local Chamber of Commerce to find out if there are special licenses or permits you need before you open your dating services business.
A year ago, I was lying on a beach in Turkey and had a call from two different friends both complaining about their experiences with online dating.
For some reason, friends come to me frequently with dating disasters or relationship issues.
If you find that either one of those situations rings true for people you know, consider starting a dating services business that helps people meet potential life partners.